The Expert Eval Program is an opportunity to meet with a local “expert” who is donating their time to help your business grow. Applicants may choose the business plan and/or marketing plan option.
Attend this interactive workshop to develop a workbook that will identify your assets, strengths, and positioning as a brand. You will discover what content you already have as well as what to create to best reach your consumers and increase awareness of your business. Leave with real tools including which social media platform is right for you and how to best leverage it for growth.
After this course, social enterprises will have the skills they need to look at Google Analytics to make sure users on their website are doing what they want them to do. They will also be aware of common website usability mistakes, how to correct them, and how to measure changes they might make to their website.
Sometimes you just have to be creative! Come listen to a panel of experts share their war stories of marketing with a limited to nonexistent budget. Get one-on-one consulting from professionals who have been there before. Leave with a tried & true tip sheet of practical advice on low cost marketing tactics that can help boost your business to the next level.
Social Enterprises face a unique challenge in their marketing: when do I use my mission to help sell and when should I leave it out? Join us for a panel to discover how to use the skill of reframing to communicate sensitive or negative subject matter to help overcome myths or stereotypes, and avoid the potential for confrontation.