January 29, 2019
6:30 pm – 8:00 pm
Instructor: Paul Proffitt, SunDown Group
We are going to cover what your total product offering is, how much you should charge for it, and things to consider on branding your product and your company. Apple is a prime example of a company that has nailed it for the total product, setting the right price, and creating a brand around slick design and technology that just works. Learn what goes into making all of that happen.
This course is structured in a lecture and workshop format; giving you not just the theory, but real world scenarios.